Digital marketing helps convert customers into advocates.
When you have a good experience at a business, you're more likely to recommend it to friends, family and peers. Digital marketing makes it easier for customers to share their experiences—good and bad—with the click of a button. That's why businesses need to be upfront about who they are, what they do and how others can contact them using digital channels like social media and email lists.
When customers don't know how to find you on these platforms or aren't sure whether your company is trustworthy, they'll turn elsewhere for information—and if no one else talks about how great your product or services are, that's exactly what will happen!