How Go-to-Marketing and building brand can go hand in hand

Your brand is the single most important investment you can make in your business and probably for every business growth you require a solid strategy. Therefore, a powerful strategy to amp up your brand can have a compounding effect on your business growth. However, to let your brand step out in the market you need a robust marketing and sales team.

Every year around 50,000 companies are launched in India and 90% of them are knocked off within a year.

The reason is the lack of marketing strategy.

Either an innovative product or duplicated offerings if there is no effort in selling and promoting it as you did in creating, there are chances of failure.

Thus, a go-to marketing strategy to build your brand is important. It ensures you’re launching the right product or service, in the right market, at the right time.

What is a Go-To-Marketing (GTM) strategy?

A Go-To-Marketing (GTM) is unlike any other strategy that only beautifies papers rather than focusing on actual reality. A GTM is an action plan. It breathes life into your unwieldy documented strategies. It serves as a framework for your all-in-one marketing strategies,right from launching to introducing it into the market.

Your Go-to marketing strategy should be crispy, handy for your team, yet valuable and agile. It should delve deeper and ensure all your questions about why you’re launching a product, who it is for, and how you are going to position it in the market can be answered.

In simple terms, it is a hyper-focused strategy that brings a product to market.

Why do you need a GTM strategy?

A GTM strategy focuses on a certain product or service as compared to a market strategy which focuses on how a company reaches an identified market over time and delivers against its overall value proposition. Marketing strategy is long term and company driven while GTM is short term and product/ service driven. Therefore, there are high chances of determining the success of your strategy and also measuring the viability of your performances based on market research and competitive data.

It’s all about building your brand

As a marketing strategy is dynamic in nature what remains constant is consumer relationship and their response to the brands. Before there are any kinks in building a reputation for your brand a quick sort out GTM strategy can work well.

Authenticity is the best brand policy

Big brands are successful because they believe in providing quality and originality to their products, thus, serving as a success story for their brand. The key to this process is the communication for the brand-conscious consumers. The more transparent your communication, better the brand equity, and a brand with strong equity stands above rivals.

Thus, for strong communication, you require to evoke a positive emotional reaction among target customers and develop their customer intelligence by considering the following points:

Examine the loyal and profitable customers
Describe the problems you are trying to solve
Create an ideal customer experience before purchasing your brand
Asking for feedback about your brands

This information will help you to iron out creased edges in your brand positioning and develop a go-to- marketing strategy for your new product that resonates with success.

Offer Uniqueness in the Sea of Sameness

A distinct property of your brand provides a competitive edge in the market. But it’s not an easy feat, to separate from other players in the market you should lend a specific character to your brand. As your brand has a stand-out difference, you should take advantage of the same and define a goal for your unique selling proposition. How?

Step into the shoes of a customer. Ask yourself what problems or challenges need solving.
Chart out a bite-sized action plan of how customers will use your products to meet their needs
Align your marketing efforts accordingly.

Thrive amidst competitiveness

Thriving in the market amidst the established brands can be quite intimidating. While bringing uniqueness to the table you also have to keep an eye on competitors. Exploring new markets, studying the latest industrial trends and being in sync with technological advancement can make you survive in the market.

Here is a Porter’s Five forces model- an ideal framework to incorporate into your research.It focuses on five factors that aids in your go to marketing strategy while planning to introduce a new product to a new market :

Power of suppliers
Power of the buyer
Rivalry between competitors
Threat of substitute products
Threat of new entrants

Wrapping it up

A go-to-marketing strategy might be not a glamorous thing for introducing a product in the market but certainly, when you want to build a brand, craft your communication and sell the product in the right way, go-to-marketing is probably the most important aspect of your organisation. If there are still clouds of doubts looming over your go-to-market strategy, don't hesitate to give us a call.

ChalkWalk is all ears to your queries and may offer a soothing advice to your aching branding strategy.

How Go-to-Marketing and building brand can go hand in hand