A deep dive into your buyer’s intent data for stronger sales results

Have you experienced your buyers abandoning the purchase at the last minute or neglecting your sales personnel calls during the closure round? When you put all your customers' needs, wants and interests at the centre of your campaigns, but you see all this going down the drain in a minute when they just ignore you and your offerings. Such behaviour adds to the already stressed business. The reasons could be myriad but how to pinpoint the exact reason and amend your offers.

The business then goes into the whirlpool of what ifs,

What if we could predict the buyer's intention?
What if our buyers leave a hint to make it easier for us?
What if we tell you both the things are occurring now as you read this blog?

Yes, you can predict your buyer’s behaviour with the help of technology and advanced software. It's like getting an ace in your poker game which increases the chances of winning.

Buyer's Intent data allows you to gauge deeper into the behaviour patterns of your prospects that nags you at times while you are asleep. It is a collective information about your customers behaviour in respect to your business offers. Simply put, it's the analysis of your buyer’s impression (digital footprints) that document their online activity. Just like the police following the criminal footprints to collect evidence.

Don't think this could be a wasted marketing effort because it is a crucial insight which can be used to tailor specific sales strategies that mirrors the buyer’s personality characteristics.

Your buyers are smart people who have done an explicit job of researching everything on the internet or through word of mouth related to their purchasing stuff. 61 % of prospects thoroughly research before buying any stuff, however, 64% of prospects are happy to see recommendations that aid in buying the stuff. Also, your buyer hates to get sold out but wants to buy. So, the onus lies on your shoulder.

While the transactions have gone digital than ever before, it is imperative for sales teams to close high value deals to scale faster by utilizing buyer intent data.

How to go about it?

As you have raw data readily available at your disposal, laying your hands on it is like laying your hands on free candies, you don't know how much is too much. So, you need to have a structured understanding and proper funnelling system that allows you to take only what you need. You cannot analyse every move of your customers. 1. It's time consuming 2. Taking every tit-bit into the system can sometimes misguide you.

Therefore, with proper planning and specific customer touch points, marketers can focus on engaging prospects who are most likely to buy and capitalize on the deal gaining an upper hand over the competitors.

The software or technology that caters to Buyers Intent portfolio has a readymade available design which can track the customer’s journey but before adopting the system you need to understand what should one look into it:

Does the infrastructure or the operating system provide your customer journey in real time?

Is it capable of hyper personalization with intent-based promotions for every visit.?

This will serve your business goals and make your customers happy.

How to utilize the buyer Intent data to your advantage

Reaffirm a targeted lead generation strategy

The most significant aspect of buyer intent data is to identify qualified leads. The buyer intent data is intended in order to help you with buying cues from prospective customers and score a point based on their actions throughout their buying journey.

Boost outreach by made to order messaging

The buyer intent data was born to help you to carve a slice of customization to your customers. It helps in creating messages that allow you to be in the air because of the unique insights provided. This valuable wisdom is used to tailor a message according to buyers needs. It addresses the buyers pain point.

Gain information about potential customers

Intent data is pervasive in nature from awareness to conversion, it will monitor every little information about the customers. They bring to you a clear picture of your customer which eases your marketing efforts. It leverages business to define their ideal customers and consequently tap on them in the right place.

Streamline your marketing efforts

Intent helps you to come out of data chaos. You can optimize your strategies as per the information received and create effective content that hook your audience from the initial phase.

Generating customer retention

Buyer intent is not restricted to generating leads or converting prospects; they are also useful in retaining the customers through targeted efforts. Customer satisfaction level can be analysed using various parameters including your customers actions.

Boost sales

This comes as a final and last step in the buyer intent data. All this fuss was to boost sales only. When we identify our prospects and help them to take right steps, find leads, offer marketing tactics and convert them and retain them throughout the journey will help in targeting the campaigns and result optimization which in turn boost sales on a consistent basis.

How ChalkWalk will help you to bolster your buyer intent data for stronger sales ?

With our experience and clear knowhow, we find the gap in the customer journey and seek help from appropriate tools and technology related to buyers intent data. We partner with our clients to continuously evolve their technology and enable an adaptive mindset to meet their business goals.

Written by Admin, 11 July 2022.

A deep dive into your buyer’s intent data for stronger sales results